As a freelance Designer and Art Director with over 8 years of experience I’m a dab hand at crafting beautiful and usable digital experiences. Strong UI expertise and a solid understanding of UX and front-end. I look forward to further exploring responsive interfaces, physical computing and more human digital interaction.

I've had the pleasure of producing work for; Samsung, Nestle, The AA, eBay, Microsoft, BT, HSBC, Lloyds TSB, Vauxhall, Alfa Romeo, Mazda, Sony, MTV, Skype and Shell to name but a few.

JACK HUGHES
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Shell V-Power @ Energy Lab

Telling the story of the world's challenge to meet demand for energy, food and water, Energy Lab is staged as part of Shell Eco-marathon, an international event where bright, young minds attempt to design a vehicle that will travel the farthest distance on a litre of fuel. The retail fuels area offers a variety of game experiences that recall the benefits of Shell products. In launching this new area I was engaged in strategy, UX and setting visual direction. I oversaw the work of junior team members and freelancers as well as directing video editors, voice artists and sound designers.

  • Client: Shell
  • Role: Design & Art Direction
  • Company: Imagination

Brandon Generator

Brandon Generator is an episodical online narrative, commissioned by Microsoft and made with HTML5 to promote the release of Internet Explorer 9. Written by Hollywood director Edgar Wright, illustrated by Marvel Comics artist Tommy Lee Edwards and engaging the audience for crowd-sourced sketches, plot ideas and audio samples that appear in and direct the episodes. I was involved in the release of the trailer and first episode, designing the menu system and interactive elements to feel in-keeping with Tommy's art style. I also provided animations for the interface and worked with an Art Director to formulate concepts and storyboards for supporting display media. It has landed awards at the Lovies, Digital Impact awards and also shortlisted for the BIMAs.

  • Client: Microsoft
  • Role: Design & Animation
  • Company: LBi
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